Social Media Challenge

Social Media Challenge 1: Run a social media audit

by Adrien Nhem, Updated September 13, 2016

What is a social media audit?

A social media audit is the process of reviewing what’s working, what’s failing and what can be improved upon across your social media channels. This includes identifying what a company controls (e.g. facebook company page) and what the company cannot control (e.g. unofficial facebook groups).


The benefits of running a social media audit

  • Identifying strategic social media channels.
  • Identifying unofficial brand pages on the different social media channels and engage with them.
  • Measuring the engagement.
  • Frequency of posts
  • Etc.

Challenge template (you can copy past in the details field)

All the following information should be reported on an Excel spreadsheet or a Google sheet and submitted by email. You can find the email address on the right-hand side of the challenge. Bear in mind that there is no wrong answers.

Step 1: Locate all social media profiles of [your company]

  • The social media channel

  • The URL of the page or profile

  • The title of the profile or page
  • The description of the profile or page
  • The key metrics (fans or followers)
  • The date of the last publication

Step 2: Check consistency across all social media channels

  • Are the profile pictures the same across the different social media channels?

  • Are the cover pictures relevant to the social networks?

  • Are the descriptions consistent? If not please provide a uniform description for all social networks including the links.

Step 3: Top performing social media publications

  • Identify the top publications on the different social media channels (if possible the top 3 in the past 2 months).
  • Report the key metrics of these posts.
  • Report the format of the top publications (picture, GIF, etc.)

Step 4: Define the target audience

  • Who is following you on the different social channels?
  • Who should follow you on each social network?
  • Provide a profile of the target audience: age, gender, demographic, etc..

Step 5: Your recommendations

What should the brand do to improve its branding on social media? 

  • Explain the next steps to get started on social media.
  • Provide all your ideas related to their industry.
  • Give them examples of competitors that are doing well on social media.

Step 6: Make it beautiful

If you want your ideas to be considered, the format of your deliverable is as important as the content. Use a Powerpoint format to deliver it following these tips:

  • Choose maximum 3 colors related to the brand you're working with.
  • Create a template with the company's logo.
  • Get inspiration from their website.

If you have any questions, please get in touch at or via Twitter @Workshopr. We'd be happy to help or give you feedback!

Tags: social media challenge



Adrien Nhem

CEO & Founder at Workshopr

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