What is a social media audit?
A social media audit is the process of reviewing what’s working, what’s failing and what can be improved upon across your social media channels. This includes identifying what a company controls (e.g. facebook company page) and what the company cannot control (e.g. unofficial facebook groups).
The benefits of running a social media audit
- Identifying strategic social media channels.
- Identifying unofficial brand pages on the different social media channels and engage with them.
- Measuring the engagement.
- Frequency of posts
Challenge template (you can copy past in the details field)
All the following information should be reported on an Excel spreadsheet or a Google sheet and submitted by email. You can find the email address on the right-hand side of the challenge. Bear in mind that there is no wrong answers.
Step 1: Locate all social media profiles of [your company]
The social media channel
The URL of the page or profile
- The title of the profile or page
- The description of the profile or page
- The key metrics (fans or followers)
- The date of the last publication
Step 2: Check consistency across all social media channels
Are the profile pictures the same across the different social media channels?
Are the cover pictures relevant to the social networks?
- Are the descriptions consistent? If not please provide a uniform description for all social networks including the links.
Step 3: Top performing social media publications
- Identify the top publications on the different social media channels (if possible the top 3 in the past 2 months).
- Report the key metrics of these posts.
- Report the format of the top publications (picture, GIF, etc.)
Step 4: Define the target audience
- Who is following you on the different social channels?
- Who should follow you on each social network?
- Provide a profile of the target audience: age, gender, demographic, etc..
Step 5: Your recommendations
What should the brand do to improve its branding on social media?
- Explain the next steps to get started on social media.
- Provide all your ideas related to their industry.
- Give them examples of competitors that are doing well on social media.
Step 6: Make it beautiful
If you want your ideas to be considered, the format of your deliverable is as important as the content. Use a Powerpoint format to deliver it following these tips:
- Choose maximum 3 colors related to the brand you're working with.
- Create a template with the company's logo.
- Get inspiration from their website.
If you have any questions, please get in touch at firstname.lastname@example.org or via Twitter @Workshopr. We'd be happy to help or give you feedback!
Tags: social media challenge