Adrien is the CEO and co-founder of Workshopr. He is also a Social Media Coach. He's been working with the most widely used social media platform Hootsuite on helping users achieving their goals. He trains the next generation of social media managers in his spare time. He also gives talks at TEDx, and Universities.
Start selling on social media is an online education program dedicated to teach the big picture when you work on social media. You’ll learn the process to focus on when it comes to activate social media marketing and selling. Also, you’ll have access to a series of tactics and hacks to master Hootsuite and other social media software.
Welcome to Workshop social media! Is this Workshop right for you? If you want to work in digital marketing, probably!
All you need to know about this course, how this course is setup, and how to get the most out of this class
Let's start with the beginning: with understanding the current stage of the company's social media accounts ; and with the techniques you have to use. Plus an example of Herschel.
People easily give up on social media when they try to do to much. So let's talk about the importance of choosing the right social networks.
This lesson covers how to improve a Twitter profile. Having a well built profile will not only increase your engagement but also increase traffic to your website.
Bear in mind that when you launch your website it may not be directly indexed in Google and therefore your Linkedin profile may rank higher if optimised.
Facebook profiles includes way more customisable settings than any other social network. But what is relevant for you?
How to create designs that will impress your following? One of the most common tools for design creation is the elegant Canva
Hootsuite is a social relationship platform.
After creating your Hootsuite account you need to synchronise your social media accounts with the platform. Some tips about the Hootsuite dashboard.
ICE? Yeah you're right it stands for Industry, Competitors, and Experts. We're going to analyse and monitor those 3 aspects in this section.
To be successful on social media, you need to understand what keywords your audience resonates with. And Nexalogy makes it easier.
After identifying the relevant keywords, you need to monitor those keywords with Hootsuite basic search streams.
Manage your marketing events with a particular hashtag
Now it's time to focus on your competitors. You will be able to identify their top hashtags, the posting frequency, the people they talk to, etc...
Let's go a bit farther and by setting up advanced search streams with Hootsuite
Now it's your turn to monitor your competitors on Facebook.
One more step: identify industry experts with followerwonk
It's easy to monitor influencers by using Twitter lists! And guess what?... This is the end of the section!
A social media calendar includes all of the social media messaging you’ll be using to promote your content, organized by date and time
There are 5 types of content that you can leverage: the original content, the co-created content, the curated content, the sponsored content, and the consumer generated content.
For every one self-serving tweet, you should re-tweet one relevant tweet and most importantly share four pieces of relevant content written by others.
What is content curation? It’s the art of finding the best material that you can share with your audience. The material has to create value for them.
If you share your content when your users are active on social not only you’ll gain more engagement on your publications but you will also increase traffic to your website.
How to post even when you are on holidays? Well you can schedule your post in advance and no one will even notice you were away!
utm_campaign, utm_source, utm_medium, what??
How much did I grow my community VS. how much revenue did I generate?
This is the most powerful and useful tool for social media analytics. After this lesson you'll now where to look!
If This Then That... Cook time saving recipes with IFTTT.
We conclude this last section with my favorite recipes! But only the ones that are safe to use for your social media accounts.
BOOOOOOMMMMMM.... Congratulations you nailed it!
Today, companies are looking for experienced talents. At Workshopr, we believe that to acquire competences, you need to practice. After completing your online course, you’ll have access to a list of 1-week practical challenges provided by companies. You pick up one you’re interested in and let’s go!
Companies that provide projects and work with students have access to our students database to find the best profiles.